The ocean gets bloody due to the fierce fight of sharks. So, imagine what will happen if all these sharks fight with each other. Suppose we infer these giant companies with sharks and the marketplace with the ocean. It is a real-life example 0f the Blue Ocean Strategy. So, they fight each other in the same marketplace. On the other hand, Malaysia Airlines also reduce the price to beat Air Asia. Air Asia offers low prices in domestic and international flights to beat the competitors. It always tries to compete with other airline companies in Malaysia, for example, Firefly, Malindo, and Malaysia Airlines, to achieve competitive advantages. Finally, they more attention to the current customers instead of looking for new clients.įor example, Malaysia and Air Asia Airlines follow the red ocean strategy to beat their competitors.įirewall Vs Antivirus | Key Differences Between Firewall and Antivirus (2021) Red Ocean Strategy ExamplesĪir Asia is a renowned airline company in Malaysia. Additionally, the company is intended to provide better service to buyers. The marketing team pursues both product cost and differentiation to beat other companies. So, multiple companies compete with each other to achieve competitive advantages. Characteristics of Red Ocean Strategyįirstly, the red ocean strategy focuses on competing in the existing market. So, they provide better services and products to attract customers. It mainly focuses on the existing customers and buyers rather than creating new customers. Red ocean strategy influences the company to provide better service to buyers. These companies contest in the same marketplace to beat their opponents. It is demonstrated when many companies compete to achieve a competitive advantage in the existing market. Red ocean strategy refers to the traditional marketing strategy to compete with the competitors. Also, Blue Ocean Strategy Four Action Framework. Examples of Red Ocean and Blue Ocean Strategy. Difference Between Blue ocean and Red ocean strategy. Red Ocean Strategy and Blue Ocean Strategy Examples & Difference in 2022.
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